Advertising Award Example

Rejuva Essence Free Trial Subscription Nominated For The Advertising Award Example


Stop the bullsh*t: There is no such thing as bad publicity. What are they selling? promoting? Is it a lie? Bad advertising campaign, despicable ad, etc.

Details

RCMP says free trial scams are fraudulent, but credit card companies make victims pay

Nominee:

Rejuva Essence Free Trial Subscription

Why this nomination? Online Scammer
Images/Documents:
  • Judy Mayer of Aurora, Ont., thought she'd signed up for a 'risk-free' trial of skin cream. Then her credit card bill arrived.Judy Mayer of Aurora, Ont., thought she'd signed up for a 'risk-free' trial of skin cream. Then her credit card bill arrived.
Description: Every week, Marketplace receives dozens of emails from Canadians telling us about all kinds of consumer concerns and deceptive schemes.

Renovation ripoffs.

Moving company mishaps.

Dubious drugstore remedies.

But there's one scam that has generated more angry emails than all the rest: the not-so-free face cream trial.

Marketplace has received hundreds of emails from viewers who've been stung by surprise credit card charges they couldn't get reversed after signing up for what they thought were "risk-free" product trials.

What they actually signed up for is an online scheme known as a subscription trap, which uses sneaky fine print and deceptive marketing techniques, such as fake articles, bogus endorsements from respected celebrities like Ellen DeGeneres and Céline Dion and phoney surveys from legitimate companies, to trick people into paying for products and...
Citation:
Visit Publication to See Complete Article
Publication/Media Source: CBC News
Author: Tyana Grundig, Greg Sadler
Photo and/or Video Source: judy Mayer
Publication Date: Oct 13, 2017 5:00 AM ET
Tags: ,
Nominator: adminrw
Rating:
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0/5 based on 0 votes.
Views 83 views, 0 incoming clicks. Averaging 0 views and 0 incoming clicks per day.
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Submission Date Oct 16, 2017

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